01
Chapters 01 · 02
Brand Strategy & Research
Research, positioning, audience, naming and messaging: the planning that comes before the design.
Brand Development · Blueprint
Brand DevelopmentServices
Brand development is much more than a logo. We3vision builds the whole brand for a new business: strategy, name, identity, design, communication, guidelines and launch.
- chapters of work
- 12
- deliverables
- 209
- service lines
- 7
- brand packages
- 3
Brand Strategy & ResearchResearch, positioning, audience, naming and messaging.
A brand is not just a logo
Brand development is not only logo design. It is a complete service that helps a business establish itself in the market as a new brand: brand strategy, brand identity, design, communication and brand guidelines, everything from the first research to the day of the launch.
Complete service structure
Our Brand Development Service Lines
Seven service lines that together make a complete brand, from research to rebranding.
02
Chapter 03
Visual Identity & Logo Design
Logo systems, typography, colours, graphic language and visual assets that make the brand recognisable.
03
Chapters 04 · 05
Corporate Identity & Collateral
Stationery, company profiles, brochures, presentations and office branding for a professional first impression.
04
Chapters 06 · 07
Digital & Social Media Branding
Website identity, app and SaaS branding, social media templates and digital campaigns.
05
Chapter 08
Packaging & Product Branding
Product identity, labels, packaging systems and retail presentation that sell on the shelf and online.
06
Chapters 09 · 10
Brand Guidelines & Launch
The brand book, asset handover, launch creatives and a rollout plan so the whole team uses the brand correctly.
07
Chapters 11 · 12
Rebranding & Advanced Branding
Brand refresh, employer branding, 3D and motion identity, mascots and immersive branding.
The work, chapter by chapter
Twelve Chapters.
Every Deliverable Listed.
Scroll sideways through everything a complete brand needs. Nothing is hidden: this is the full list of what We3vision can deliver.
Brand Strategy & Research
The planning and research that comes before a brand is built.
- Brand Discovery & Consultation
- Business & Industry Research
- Market Research
- Competitor Analysis
- Target Audience Research
- Customer Persona Development
- Brand Positioning Strategy
- Unique Selling Proposition (USP)
- Brand Value Proposition
- Brand Mission & Vision
- Brand Purpose & Values
- Brand Personality Definition
- Brand Archetype Development
- Brand Differentiation Strategy
- Brand Communication Strategy
- Brand Architecture & Product Naming Structure
Brand Naming & Verbal Identity
The name, the story and the way the brand speaks.
- Business Name Ideation
- Brand Name Research
- Product & Service Naming
- Brand Name Shortlisting
- Tagline & Slogan Creation
- Brand Story Development
- Brand Messaging Framework
- Brand Voice & Tone Guidelines
- Brand Communication Language
- Elevator Pitch Writing
- Company Introduction & Brand Description
- Mission, Vision & Values Copywriting
- Brand Naming Convention
- Domain Name Availability Research
- Social Media Handle Availability Research
Logo Design & Visual Identity
The logo, the colours, the type and the whole visual language of the brand.
- Primary Logo Design
- Secondary Logo Design
- Logo Variations
- Icon & Symbol Design
- Wordmark & Lettermark Design
- Monogram Logo Design
- Brand Mark Development
- Logo Color Variations
- Black & White Logo
- Horizontal & Vertical Logo
- Responsive Logo Versions
- Favicon & App Icon
- Logo Clear Space Rules
- Logo Minimum Size Guidelines
- Logo Usage & Misuse Guidelines
- Typography System
- Primary & Secondary Font Selection
- Brand Color Palette
- Color Codes: HEX, RGB, CMYK, Pantone (where applicable)
- Supporting Graphic Elements
- Brand Patterns & Textures
- Illustration Style
- Iconography System
- Photography & Image Style Direction
- Visual Identity System Development
Corporate Stationery & Business Collateral
Everything printed and presented in the name of the company.
- Business Card Design
- Letterhead Design
- Envelope Design
- Email Signature Design
- Company ID Card Design
- Employee Visiting Card
- Invoice & Quotation Template
- Proposal Template
- Company Profile Design
- Corporate Presentation Template
- Document Cover Design
- Folder & File Design
- Certificate Design
- Office Signage Design
- Reception Branding
- Office Wall Graphics
- Corporate Merchandise Design
- Notebook, Pen & Diary Branding
- Employee Welcome Kit Design
Marketing & Advertising Design
The material that introduces the brand to customers.
- Brochure Design
- Flyer Design
- Poster Design
- Leaflet Design
- Company Catalogue Design
- Product Catalogue Design
- Sales Presentation Design
- Pitch Deck Design
- Digital Advertisement Creatives
- Print Advertisement Design
- Billboard & Hoarding Design
- Exhibition & Trade Show Graphics
- Event Branding
- Promotional Merchandise
- Campaign Visual Development
- Marketing Collateral Design
- Infographic Design
- Sales Collateral Design
- Lead Magnet & Downloadable PDF Design
Digital Brand Identity
How the brand looks on a website, in an app and on every screen.
- Website Brand Identity
- Website UI/UX Design
- Landing Page Design
- Mobile App Brand Identity
- Web Application Visual Identity
- SaaS Product Branding
- Dashboard Design System
- Social Media Profile Branding
- Social Media Post Templates
- Instagram Story Templates
- LinkedIn Post Templates
- YouTube Channel Branding
- YouTube Thumbnail Templates
- Email Newsletter Templates
- Digital Ad Templates
- Presentation & Pitch Deck Templates
- Digital Asset Design System
- Online Brand Consistency Guidelines
Social Media Branding
How the brand looks and sounds on every social platform.
- Social Media Brand Strategy
- Profile Picture & Cover Design
- Social Media Visual Guidelines
- Post Template System
- Story & Reel Cover Design
- Highlight Cover Design
- Branded Content Templates
- Campaign Creative Design
- Social Media Brand Voice
- Hashtag & Messaging Guidelines
- Social Media Content Direction
- Platform-Specific Brand Adaptation
Social media management, daily posting, content calendars and community management can be offered as a separate service.
Packaging & Product Branding
The identity of a product, from the name to the box on the shelf.
- Product Brand Strategy
- Product Name Development
- Packaging Concept Development
- Product Box Design
- Label Design
- Bottle & Jar Packaging
- Pouch & Wrapper Design
- Food & Beverage Packaging
- Cosmetic & Skincare Packaging
- Pharmaceutical Packaging
- Retail Packaging
- Shipping Box Design
- Shopping Bag Design
- Packaging Typography & Color System
- Packaging Information Layout
- Packaging Mockups
- Print-Ready Packaging Artwork
- Packaging Design Guidelines
Brand Guidelines & Design System
The brand book and everything your team needs to use the brand correctly.
- Brand Guidelines Document
- Logo Usage Guidelines
- Brand Color Guidelines
- Typography Guidelines
- Layout & Grid System
- Brand Voice Guidelines
- Photography Guidelines
- Illustration & Icon Guidelines
- Stationery Usage Guidelines
- Social Media Design Guidelines
- Website Branding Guidelines
- Marketing Collateral Guidelines
- Packaging Guidelines
- Co-Branding Guidelines
- Brand Asset Organization
- Brand Asset Handover
- Editable Design Templates
- Brand Consistency Checklist
Deliverables: a PDF brand book, approved logo files, typography and colour specifications, reusable templates and organised source assets, as agreed in the project scope.
Brand Launch & Brand Rollout
Introducing the new brand to the world and to your own team.
- Brand Launch Strategy
- Brand Announcement Creatives
- Brand Reveal Campaign
- Website Brand Launch
- Social Media Launch Kit
- Internal Brand Launch Materials
- Employee Brand Introduction
- Brand Presentation
- Launch Campaign Visuals
- Marketing Asset Rollout
- Brand Adoption Guidelines
- Brand Consistency Review
Brand Refresh & Rebranding
Giving an existing brand a new life.
- Existing Brand Audit
- Logo Modernization
- Visual Identity Refresh
- Brand Positioning Update
- Brand Messaging Refresh
- Color Palette Update
- Typography Modernization
- Packaging Redesign
- Website Branding Update
- Social Media Identity Update
- Brand Guidelines Revision
- Brand Migration Planning
- Rebranding Launch Campaign
Advanced & Specialized Branding
Specialised branding that goes well beyond a regular graphic design studio.
- Employer Branding
- Personal Branding
- Founder & Executive Branding
- Corporate Branding
- Startup Branding
- Luxury Brand Development
- Real Estate Branding
- Hospitality & Restaurant Branding
- Healthcare & Pharma Branding
- Technology & SaaS Branding
- E-commerce Brand Development
- Product Brand Architecture
- Sub-Brand Development
- Franchise Branding
- Retail Store Branding
- Event & Exhibition Branding
- Metaverse & Virtual Brand Identity
- AR/VR Experience Branding
- 3D Logo & Brand Animation
- Motion Branding
- Brand Mascot Design
- Brand Character Development
- Sonic Branding & Audio Identity
- AI-Assisted Brand Asset Creation
Packages
What Does A Brand Package Deliver?
Not every project needs everything. Pick a package and see what is included. The scope is then agreed in the contract.
| Deliverable | Starter Brand | Complete Brand | Premium Brand |
|---|---|---|---|
| Brand discovery | Basic | Detailed | Comprehensive |
| Brand strategy | Optional | Included | Included |
| Logo design system | Included | Included | Included |
| Typography & colors | Included | Included | Included |
| Stationery | Basic | Multiple assets | Extended set |
| Social media templates | Optional | Included | Extended set |
| Brand guidelines | Basic | Full PDF | Comprehensive brand book |
| Packaging design | Add-on | As required | As required |
| Website / app branding | Add-on | Optional | Optional |
| Brand launch kit | Add-on | Optional | Included or scoped |
| Source files & exports | Agreed files | Agreed files | Agreed files |
This package structure is a guide. Deliverables and revisions are written clearly in the project scope and contract.
Chapter 12
Advanced & Specialised Branding
Work that goes well beyond a regular graphic design studio: from employer branding and luxury brands to metaverse identity, motion and sound.
- Employer Branding
- Personal Branding
- Founder & Executive Branding
- Corporate Branding
- Startup Branding
- Luxury Brand Development
- Real Estate Branding
- Hospitality & Restaurant Branding
- Healthcare & Pharma Branding
- Technology & SaaS Branding
- E-commerce Brand Development
- Product Brand Architecture
- Employer Branding
- Personal Branding
- Founder & Executive Branding
- Corporate Branding
- Startup Branding
- Luxury Brand Development
- Real Estate Branding
- Hospitality & Restaurant Branding
- Healthcare & Pharma Branding
- Technology & SaaS Branding
- E-commerce Brand Development
- Product Brand Architecture
- Sub-Brand Development
- Franchise Branding
- Retail Store Branding
- Event & Exhibition Branding
- Metaverse & Virtual Brand Identity
- AR/VR Experience Branding
- 3D Logo & Brand Animation
- Motion Branding
- Brand Mascot Design
- Brand Character Development
- Sonic Branding & Audio Identity
- AI-Assisted Brand Asset Creation
- Sub-Brand Development
- Franchise Branding
- Retail Store Branding
- Event & Exhibition Branding
- Metaverse & Virtual Brand Identity
- AR/VR Experience Branding
- 3D Logo & Brand Animation
- Motion Branding
- Brand Mascot Design
- Brand Character Development
- Sonic Branding & Audio Identity
- AI-Assisted Brand Asset Creation
Every industry
Brand Development For Every Industry
Every industry needs a different kind of brand. Here is where we build them.
A clear name, identity and launch plan before the first customer arrives.
Branding for software products, apps, dashboards and platforms, from identity to product design system.
Brand identity, packaging and store branding for online sellers who want to become a brand.
Project and developer branding, brochures, hoardings and sales office identity.
Brands with personality: logo, menu, packaging, signage and social media.
Calm, trustworthy identities and packaging that follow the needs of the sector.
Refined brands with careful typography, materials and presentation.
Identity systems that stay consistent in every store and every city.
Why us
Why Choose We3vision For Brand Development
A complete service, not only a logo
Strategy, naming, identity, design, communication, guidelines and launch, all with one team.
Made for products that launch
We know how to brand a website, an app or a software product so that it is ready to be launched in the market.
One clear process
Twelve chapters of work with clear deliverables, so you always know what you receive.
Every industry
From startups and SaaS to real estate, healthcare, hospitality, retail and luxury.
A brand your team can use
A brand book, templates and organised files, so every future design stays consistent.
Design and development together
The same company designs the brand and builds the website, app or software that carries it.
Questions
Brand Development Questions We Often Hear
Brand development is the complete process of building a brand: research, positioning, name and story, logo and visual identity, communication, brand guidelines and the launch. It is much more than logo design.
A logo is one part of a brand. Brand development covers the strategy behind the logo, the name, the voice, the visual identity system, the stationery, the digital and packaging design, the brand book and the launch.
Any new business, startup or company that wants to launch a website, a mobile app or a software product as a brand, and any existing business that needs a brand refresh or rebranding.
Depending on the package: brand research and strategy, name and tagline, logo and logo variations, typography and colours, stationery, social media templates, brand guidelines, packaging, website or app branding and a launch kit. Deliverables and revisions are written in the project scope and contract.
Yes. We offer a starter, a complete and a premium brand package, and individual services such as brand strategy, logo design, brand kit design, packaging or a brand launch.
Yes. We3vision is a design and development company, so we can brand your product and also build the website, mobile app or software that carries the brand.
Yes. We audit your existing brand and then refresh the logo, identity, messaging, packaging, website and guidelines, with a plan to introduce the change.
Our brand development includes social media branding: templates, profile design and guidelines. Daily posting, content calendars and community management are offered as a separate service.
Continue
Related Services
- 01Brand Kit DesignLogo, colours, type and templates in one kit, so every touch point looks like one brand.→
- 02Brand DesignLogos and visual identities that make a business easy to recognise and trust.→
- 03End-to-End Brand DevelopmentA complete brand built for you from the very first idea to identity, launch and rollout.→
Let's talk
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Surat (Head Office)
We3vision House 1/936, Bhim Kachchhi Mohallo,
Nanpura Surat, Gujarat, India, 395001
Germany