Meta Marketing
Turn Social AttentionInto Meaningful Action.
Strategic Meta Advertising for Brands That Want to Grow.
Bring campaign strategy, audience research, creative production and performance measurement together to build more focused advertising experiences across Facebook and Instagram.
1 · Choose an objective
02
what does a meta ads agency do for each objective
Seven Objectives.Here Is What We Do For Each.
Choose an objective. The list shows what we do, where the ad can appear, the formats, the landing page and the numbers we report. The phone shows an ad for it.
Objective 5 / 7
Lead Generation
Collect enquiries from people who want to hear from you, through an instant form or a landing page.
What we do
- 1Write the offer and the qualifying questions
- 2Build the instant form or the landing page
- 3Connect leads to your team or CRM
- 4Report leads, cost per lead and lead quality
Where it can show
- Feed
- Stories
- Instant form
Creative formats
- Image with an offer
- Video explaining the service
- Instant form
Landing experience
A short enquiry form or landing page
We report
- Leads
- Cost per lead
- Lead quality
Objectives and features depend on the current Meta Ads platform, your account eligibility and the campaign configuration.
03
how is a meta ads account organised
Everything Behinda Better Campaign.
A campaign has levels. We work on every one of them: the goal, the audience and budget, the ad, and the measurement.
Campaign Strategy
- Business and campaign goal discovery
- Audience research
- Offer and message development
- Funnel planning
- Campaign structure recommendations
- Campaign testing strategy
Campaign Optimization
- Creative testing
- Audience testing
- Placement analysis
- Budget reallocation
- Frequency and fatigue monitoring
- Landing-page feedback
- Periodic performance reviews
04
what makes a good ad creative
One Message.Multiple Creative Directions.
Pick a direction and a placement. The post is a concept with original sample content, not a live ad.
Product-focused. One product, shown clearly, with the benefit in a single line.
05
what is a marketing funnel
Connect Every Stage ofthe Customer Journey.
Stage 1 / 5
Awareness
Campaign objective
Brand awareness or reach
Creative approach
Short, simple video or image that introduces the brand
Example CTA
Learn more
Metrics
- Reach
- Impressions
- Frequency
Potential next step
People who watched or clicked move to the next stage.
Not every customer follows a straight line. People can skip stages, return or leave at any point.
06
how much should i spend on facebook and instagram ads
Explore How a CampaignBudget Can Be Planned.
Move the controls to see how a budget could be split. It illustrates how we think; it is not a live recommendation and not a forecast.
Total for 3 months: ₹1,50,000
- Campaign testingSmall budgets to learn which audiences, messages and placements respond.20%₹10,000 / month
- ProspectingReaching new people who have not met the brand yet.40%₹20,000 / month
- RetargetingFollowing up with people who already visited or engaged.20%₹10,000 / month
- Creative experimentationTrying new formats, hooks and visuals so creative does not go stale.20%₹10,000 / month
Actual allocation depends on your goals, audience size, campaign data and conditions. Media spend is paid to the platform and is separate from our fee.
07
how does a campaign get made
From Campaign Brief toContinuous Optimization.
Step 1 / 8
Business discovery
We learn what you sell, who buys it and what a good result means for you.
08
what do the numbers in my ads report mean
Understand What Your CampaignIs Actually Delivering.
The columns we report, and how to read each. Results vary with offer, audience, budget, creative, competition and website. No sample dashboard is shown, because nothing here is live.
| Metric | What it shows | Read it with care |
|---|---|---|
| Reach and impressions | How many people saw the ad, and how many times it was shown. | A large reach is not the same as interest. |
| Frequency | How often the average person saw the ad. | Too high can mean fatigue, too low may mean the message is not remembered. |
| Link clicks | How many people clicked through to your site or app. | Clicks do not tell you whether they found what they wanted. |
| Landing-page views | How many clicks became real page visits. | A big gap against clicks can point to slow pages or tracking problems. |
| Cost per click | How much, on average, each click cost. | A cheap click is not always a good one. |
| Leads or purchases | The valuable actions people took, as recorded by your tracking. | Depends on correct tracking and on lead quality. |
| Cost per result | What each lead or purchase cost, on average. | Compare it with what a result is worth to you. |
| Conversion rate | The share of visitors who completed the action. | It reflects the offer and the website as much as the ad. |
| Return on ad spend | Revenue linked to the ads compared with what was spent. | Only meaningful where sales are reliably tracked. |
09
meta ads case studies
Campaign Work,Shown Honestly.
We publish campaign case studies only with the client's approval and verified results. None are listed here yet, and we do not use invented numbers. The posts above show how we think about creative.
See our portfolio10
meta marketing questions
Frequently AskedQuestions.
It is advertising and promotion on Meta platforms such as Facebook and Instagram: planning the campaign, creating the ads, choosing audiences, running the campaign and measuring what it delivers.
Yes. We set up, run, monitor and optimize campaigns, and report on them clearly.
Yes. Static images, carousels, short videos, reels-style content and motion graphics, with variations for testing.
Yes. We can plan lead campaigns with instant forms or landing pages and help connect them to your team or CRM. We cannot promise a number of leads.
No. Media spend is paid to the platform and our fee is separate, unless a proposal clearly says otherwise.
Yes. We can support Meta Pixel and Conversions API set-up and check events, following privacy, consent and platform rules.
No. Results depend on the offer, audience, budget, creative, competition and your website, so we do not guarantee leads or sales.
Yes. We can review an existing account and campaigns, then improve the structure, creative and tracking.
11
Let's Build YourNext Campaign.
Tell us what you want to achieve, who you want to reach and what you are promoting. We'll help you plan the right campaign approach.
Discuss Your Meta CampaignLet's Build Your Next Campaign.
Tell us what you want to achieve, who you want to reach and what you are promoting. We'll help you plan the right campaign approach.
Step 1 of 4
What would you like to make?
Pick as many as you like.
Surat (Head Office)
We3vision House 1/936, Bhim Kachchhi Mohallo,
Nanpura Surat, Gujarat, India, 395001
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